The conversation explores the implications of the NIL (Name, Image, and Likeness) rule in college tennis. It discusses how this new landscape allows athletes to monetise their personal brand, the challenges faced by non-revenue sports, and the evolving scholarship structures in NCAA. Dan and Sarah express concerns about entitlement among young athletes and the sustainability of funding in college sports, while also highlighting the potential for tennis to thrive in this new environment.

Sarah Borwell is the director of Tennis Smart/ Keystone Sports. The leading placement company in the world for tennis. Sarah is also the former British No.1 in doubles tennis.

Sarah Borwell/ Tennis Smart Instagram: https://www.instagram.com/sarahborwell/

Full Episode #242 Listen Here: https://www.controlthecontrollables.co.uk/ctc-real-with-ben-jones-sarah-borwell/

Watch Here: https://youtu.be/kBG2nJUwj_s?si=raBXYw01YV2b03mz

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